- Dominic Painter

Dim Mak Records are best known for championing against the grain artists like Bloc Party, MSTRKRFT, Scanners, All Leather, and The Bloody Beetroots.  Music may be king in the house Steve Aoki built, but you don't start a cultural revolution with just sound.  It takes a look, attitude, and a bringing together of the people who adhere to your movement.  For years, Dim Mak has been locking in crowds at major night clubs throughout the U.S., bringing the top names in the growing Indie Dance and Electronic global community to the people well before the Black Eyed Peas made it the popular sound.  They have successfully launched weekly events in LA (Dim Mak Tuesdays and the legendary Banana Split with DJ AM) to monthly jams in NY, Chicago, Houston and more.  This, combined with the Dim Mak Collection clothing line, has allowed the label to become a certified lifestyle brand.  Hipster Overkill took our cameras on the road to see how they do what they do for this exclusive video profile.